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Healthy eating: how JBT is delivering a winning formula in the Middle East

JBT Middle East_healthy eating

Healthy eating has over recent years emerged as a key trend shaping food buying and dining habits across the Middle East region, with consumers and restauranteurs alike seeking new cooking options for chicken, meat, fish and other meals. JBT is ideally poised to benefit from this trend with healthy cooking solutions that enable processors to deliver products that retain all the flavor and juiciness consumers expect.

Set to be highlighted at Gulfood Manufacturing from November 7-9 2021 in Dubai, JBT’s unique healthy cooking line can contain a combination of several different value-adding systems, including the Formcook Contact Cooker for pre-oven product sealing, the airjet-powered Double D Revoband Continuous Protein Oven and the Double D Chargrill & Bar Marker, the solution for adding extra color, flavor and juiciness to chicken and steaks.

“Our unique cooking line offers very good value for customers, increasing yield by between 3-5%, developing color and delivering a uniform, consistent cooking time,” explains JBT’s Regional Director for the Middle East & Africa, Rabie Rawand. “There is increasing demand in the Middle East for roasted, healthy, non-fried products, and we have the right combination to support and meet customer requirements.”

Winning combination
“When you watch any cooking program on TV, you will find that before the chef puts the piece of meat in the oven, they will put it in a fryer with batter to seal the product, so it doesn’t lose its juiciness in the oven,” Rawand continues. “And this is what we are doing for the industry: we pass the meat or chicken through the teflon-coated Contact Cooker to seal the product, so that when it is cooked in the main oven it retains its water and juice.” 

JBT Chargrill Bar Marker_poultry

“These are cooking lines for non-coated, healthy products,” says Rawand. “Catering and quick-service restaurants want to have a good market share and to do that, you have to have a good cooking line.”

In a demanding market for high-quality products, with a fast-growing quick service restaurant industry, JBT’s innovative solutions have been continuing to find favor with companies large and small, largely thanks to the systems’ ability to deliver consistent results, Rawand adds. “Customers and consumers in the Middle East appreciate quality rather than being price conscious, and this has created a very positive opportunity for JBT,” he concludes.

LEARN MORE about JBT’s range of ovens and cooking systems

JBT will be exhibiting at Gulfood Manufacturing 2021 from November 7-9 in the Dubai World Trade Centre in Hall 4, Booth D4 – 52.

Want to clean more effectively? JBT can help maximize freezer hygiene

Efficient cleaning of a freezer is fundamentally important, not just for the obvious hygiene necessities, but also for the effective functioning of equipment. However, too often cleaning agent suppliers will sell customers detergents but leave them in the dark when it comes to their proper usage and dosage. 

The result is customers can end up spending too much time and money on cleaning processes due to insufficient training, the wrong types of chemicals and volumes, or unplanned cleaning interventions. At the very least customers can face unnecessary business and environmental risks at higher costs.

This is where JBT differs. As well as having an extensive range of Clean-In-Place (CIP options) to fit all budgets, JBT provides ongoing support and training for customers to make sure cleaning processes are being carried out effectively and efficiently. Furthermore, JBT cleaning agents avoid the use of chlorine or other unsuitable chemicals, which can have a detrimentally corrosive effect on machine parts over time.

The importance of training 
JBT’s Formula Clean program ensures the highest cleaning standards while preventing unnecessary wear to equipment – plus correct and safe cleaning, explains JBT Business Support Manager, Niklas Landby. “We perform and offer cleaning audits to assure the cleaning process is completed in the best way possible,” he says. “This is extremely important for food safety, and it’s important to not use unnecessarily strong or too much chemicals, which add costs and can damage your investments. Most providers offer cheaper solutions such as chlorine, which is very effective but will destroy equipment over time. We help customers optimize cleaning to make sure everything is functioning correctly.”

Landby says what makes JBT unique as a company is that we do not just supply detergents, but look at the entire operating and cleaning process. “JBT will typically set-up the concentration with the chemicals and train the customer on how the machine should be cleaned,” he continues. 

“Customers reach out to JBT to get support in their cleaning process, personnel training and water temperature guidance. Too high concentrations and the associated negative environmental aspect are also a common problem, but we can help customers reach the right levels.”

Positive effects
JBT’s Formula Clean detergents have been specially developed to work within food production facilities, with a range of products and applications adapted for all types of equipment operating at warm or cold temperatures. Considerations have been given to the extremes of temperatures food machinery is regularly exposed to, explains Landby, with the types of detergents used varying depending on the applications and equipment to be cleaned.

“We are seeing great results for customer plants that have already transitioned over to JBT detergents. Our customers have seen savings from decreased volumes of detergents used due to the need for fewer repeat cleans. The right detergents in the right concentrations also protect customers’ equipment at the same time,” Landby concludes.

As a key element of JBT’s commitment to customers, PRoCARE preventative maintenance agreements are also typically included as part of a package, enabling JBT to calculate a company’s necessary chemical usage in order to clean effectively, he adds.

LEARN MORE about JBT’s Formula Clean program

JBT Dry-Fry: making healthier comfort food without sacrificing taste

Fish and chips

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Frying undoubtedly brings advantages for many products in terms of taste, crunch and eating experience, but with consumers taking an ever greater interest in the links between food, health and the environment, a demand for healthier fried food options has also grown. In response, many food processors are actively seeking ways of improving the health characteristics of new and existing food products without sacrificing the taste.

To support producers in this journey, JBT has developed the Dry-Fry System; a unique, innovative and healthier way of frying that keeps the great taste while shedding the unwanted side effects that come with deep frying.

Designed to process a wide range of healthier food options while maintaining a ‘just fried’ taste and appearance, the Dry-Fry uses up to 50% less oil to cook battered and breaded products, as well as meatballs, plant-based and vegetarian foods. Perhaps even more significantly, the Dry-Fry enables the use of a far wider range of frying ingredients, including healthier alternatives such as olive oil, which are not fitting for a deep frying process.


Complete line
The Dry-Fry brings together a complete line process that comprises the Stein Ultra V coating line, a fully controllable oil spray system, the Double D Revoband Continuous Protein Oven, an optional oven for fully cooking the product and the Frigoscandia GYRoCOMPACT Spiral Freezer or Chiller. The system works by eliminating the pre-frying stage while at the same time using controlled, significantly reduced amounts of oil, producing healthier, lower fat products that retain an optimum fried taste and texture.

“The Dry-Fry is a healthier alternative to deep frying, which not only uses less oil, but can also make use of ingredients such as olive oil and margarine that are not suitable for deep frying,” explains Bart Kivits, JBT’s Manager for Coating and Cooking Applications. “You also have the advantage of not having to change the oil every few days, so your overall running costs are lower.”

Olive oil with herbs

Healthier alternative
The system is part of a Healthier Cooking range of solutions from JBT, aimed at helping customers take advantage of growing consumer interest in healthier lifestyles and eating habits, including the burgeoning market for plant-based foods and meat alternatives. “Consumers are becoming more and more educated on food and are much more open to try new things and pay premium price if they believe it is good for them,” adds Kivits.

The range also includes the JBT Formcook Contact Cooker and JBT Formcook Combi Cooker, which make use of innovations from the continuous movement of products on teflon belts to cooking through forced air and steam heat transfer.

LEARN MORE about the JBT Dry-Fry solution

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