Attendees to the upcoming IFFA 2019 show in Frankfurt, Germany will have the opportunity to see how High Pressure Processing (HPP) technology can bring benefits to meats and other proteins at a JBT HPP Seminar only a short flight away. Staged in conjunction with JBT Avure toller Pascal Processing, the HPP Seminar, which takes place on May 9 in the Dutch city of Helmond, will examine HPP technology, how it works and its applications, as well as growing market for HPP-treated products.

The multiple benefits of High Pressure Processing (HPP) technology are well known, from doubling or tripling shelf life to improved preservation of healthy vitamins, but for smaller companies purchasing the equipment is often not an easy option. JBT’s HPP Seminar in the Netherlands will offer an opportunity to not just hear about the advantages of the system, but to see it working in action.

How HPP works_Avure

The event will feature a presentation from JBT Avure’s Dr Errol Raghubeer on HPP benefits, and new and emerging HPP applications, plus a tour of Pascal Processing’s HPP Tolling Center. 

JBT Avure-approved tollers provide access to HPP technology with no capital investment required, giving companies that are not yet ready to make the investment the opportunity to access the system and benefit from HPP treatment of their products.

“It’s just a three hour drive for companies attending the show in Frankfurt to Helmond to be able to visit Pascal and see the HPP machines running,” adds Lisa Wessels, Marketing Director-HPP for Avure Technologies. 

JBT will exhibit at IFFA 2019 in Hall 8.0, Booths G06 and H06 at the Messe Frankfurt exhibition center, Frankfurt, Germany from May 4-9. 

JBT’s HPP in the Netherlands Seminar will take place on May 9 at the City Resort Hotel, Helmond, the Netherlands.

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Download the seminar program