Delivering a sustainable customer value proposition through smarter integrated JBT technology will be the focus for an upcoming JBT Technical Seminar, which will take place on March 14 at the VIV Asia 2019 show in Bangkok, Thailand. 

One such example of smart technology that will be highlighted at the seminar is the IMAX 630 Injector, which makes use of the cutting edge JBT Schröder IMAX-IT system, a controller featuring an intuitive user interface that sets new standards in user-friendliness and information provision. 

Designed for chicken, pork and beef processing, the system connects functions and also provides independent control of the desired injection rate. 


Manuel Kaufman, Product line and Application Manager for Curing and Marination at JBT APAC, will lead the discussions and presentation of JBT HIGHline Injection Solutions, providing examples of how intelligent IMAX-IT and Automated Integrated JBT solutions have driven the value proposition for customers in the region.

High expectations
In an interview, Tom Borup, Managing Director of JBT Asia Pacific, said JBT’s presence at VIV Asia 2019 would mark the company’s first direct participation in the show, adding that the JBT team had high expectations for the event. 


“When we look at Asia we are very optimistic: demographics are right, we have a huge growth in our middle class which is driving food consumption growth,” he said. “On top of that modern lifestyles and “food on the go” adds to a healthy growth of QSR and convenience stores across Asia – all that fits well to the JBT portfolio.

“Not only are there more middle class consumers in Asia but the income per capita is increasing and the Chinese, Indians, Indonesians, Thais, Koreans, and even to some extent Japanese are eating a more calorie and protein rich when they choose their meals – poultry and related is an key protein in this respect – this is a trend we see to continue for years to come.”

JBT will exhibit at Stand 4340, Hall 98 at VIV Asia 2019, which takes place in Bangkok, Thailand’s Bitec Conference Centre from March 13-15.

The Technical Seminar will take place at 14.30 pm in Room 212 at the Bitec Conference Centre on March 14. Click to request more information.